The number of people listening to podcasts is growing at an incredible rate and continues to increase over time. Edison Research has found that in 2017, 40% of Americans have listened to at least one podcast. This shows that more people are interested in listening to podcasts and so once you learn how to make a podcast you can reach more people all over the globe. This can help you expand your business as your audience grows over time. It will also boost the business that’s going to be beneficial to you and your business in many ways.
How To Make A Podcast From Scratch
The following is a brief outline of how to make a podcast.
Step 1: Concept
You need to think of a topic that you want to talk about and how long you wish for the podcast to be.
Step 2: Description
What type of podcast is it going to be? You need to describe the podcast and then design the art of the podcast.
Step 3: Record
You want to get the right equipment to record your podcasts such as a good quality microphone.
Step 4: Host
There are numerous ways to host your podcast and you want to find a place where you can host your podcast.
Step 5: Distribute
You need to distribute your podcasts so that people can listen via streaming or download them on a device of their choice.
Why You Should Make A Podcast
Many people prefer audio format rather than video or written content because it’s easier to use. If you want to reach an audience that prefers audio, then podcasting is the way. The best part is you don’t need to spend hours learning how to create a podcast and you don’t need to be an experienced content creator to start a podcast. Podcasts enable you to send your potential audience back to your website which can help increase traffic to your store. With the increase in podcast listeners, you don’t want to miss this golden opportunity at any cost.
Podcasts aren’t limited to one type of niche and so regardless of which niche your business falls under, you can easily make use of a podcast. People who are looking for certain types of content can easily search and when they find your podcast, you will be a source they trust. This can help you influence the people who listen to your podcasts so they buy the products and services that you provide. Podcasts do make it easier to sell and since you will be considered a master of a certain domain, people will be more interested in what you have to say. A brilliant example is Shopify Masters which consists of successful marketers who share their insights.
Why Podcasting Is A Wise Decision
A podcast can be created for free and so no investment is necessary. Another benefit of podcasts is that your audience doesn’t need to be only listening to the podcast in order to get the information. They can be busy doing something else and still benefit from listening to the podcast. This makes it an excellent medium through which content can be easily consumed. Your audience can listen to it while they do housework, tend to the garden, drive, and so on. Moreover, listening to podcasts at home has become easier than ever thanks to Google Home and Amazon Alexa.
Podcasts are great because people can listen to them on any device they wish – smartphones, laptops, or even desktop computers. While other content platforms such as a video and blog are great, they require your audience to pay full attention so they don’t miss out. The connection you make with them will depend on the attention they give to your video or your blog post. When it comes to the podcast, it’s more effective because it’s one-to-one communication.
This gives way to an increased level of engagement which is exactly what you need. Higher user engagement means people are going to give you more attention when they listen to your podcasts. This is highly advantageous to businesses that want to run ads or want to get the word out about their businesses. It gives you the immense potential to make a difference. A research conducted by Midroll has found that an astounding 61% of podcast listening audience purchased a service or a product solely because it was featured in the podcast. Now that’s food for thought!
Now that you have learned how to make a podcast, when are you planning to start podcasting? As you have seen, podcasting works exceptionally well as a content platform. Once you get it right and continue to produce content that people are interested in, your business will benefit immensely. Since you get to build relationships that last, podcasting is something worth considering for content marketing purposes. Plus, you don’t need to pay for it which is a major bonus. It will help you establish your business so that you can reach more people and help your business scale in brand new ways.